Web

GrowthEngine — Marketing Analytics

Client: Pinnacle Marketing Group

A comprehensive marketing analytics and automation platform that unifies data from 20+ marketing channels into a single dashboard with AI-driven insights and automated campaign optimization.

Technology Stack

React Python Django PostgreSQL Apache Airflow Google BigQuery D3.js

The Challenge

Pinnacle Marketing Group managed campaigns across Google Ads, Meta, LinkedIn, email, and 15+ other channels, spending hours manually compiling reports from disconnected dashboards with no unified view of ROI.

Our Solution

We built a centralized analytics platform that integrates with all major marketing channels via APIs. The system features automated data synchronization, custom KPI dashboards, AI-powered budget allocation recommendations, and automated A/B testing analysis.

The Results

Reduced reporting time from 20 hours/week to 2 hours/week, improved overall marketing ROI by 55%, and enabled data-driven budget reallocation that saved 30% on ad spend while maintaining lead volume.

More Work